The Oddo Family’s City Wide Maintenance Rides Franchising to $50M in Growth
City Wide Maintenance saw its annual revenue grow by $50 million in 2018, and it’s on pace to surpass $300 million in revenue this year.
To put that growth into perspective, the Lenexa-based cleaning company first reached $3 million in revenue in 2001, 40 years after it was founded. That was the same year it started franchising, which is now where the majority of its money is made.
Jeff Oddo, president of City Wide, said the franchising journey started with some friends he knew since grade school who agreed to franchise in the Colorado market. Then he ran a tiny ad in St. Louis and found a franchisee for that city. City Wide started training both franchisees in 2001. From those beginnings, City Wide has grown to franchisees in 56 territories across the U.S., including most major cities.
“We grew over $50 million in revenue last year and the best part was every single franchisee in every city grew and had their best year ever,” Oddo said. “They’re profitable as well, so it’s not just top-line growth. We had a 61 percent increase in franchisee profits last year. So not only are we growing the top line, but we’re making sure we’re growing the bottom line as well.”
Oddo said the success of franchising has transformed the company’s headquarters operations in Lenexa. City Wide now has 55 people on its franchise team.
By James Dornbrook | To read more of the Kansas City Business Journal article click here.