Top Trends You Must Know About Planning an Event
Just like everything else in the world, the way we plan for major events – an annual corporate event, a performance, museum opening, a training session – has drastically changed over the years for people who must plan them.
Before the 2000s, event planners were responsible for handwritten registration processes. Everything went through snail-mail, which meant it could take days for someone to receive an invitation, and many more days to receive an RSVP. If advertising for the event was needed, there were flyers, posters, and word-of-mouth methods. And when it came time for the event, attendees used a physical map to locate the venue.
However, a great change took place after we celebrated the millennium. The evolution of how we plan events has perhaps gotten even more complicated for the planner, but better for the attendees. In fact, there was a study done in 2018 that revealed being an event planner was ranked #5 on the list of most stressful jobs in the United States.
So, as the industry continues to evolve, what are some top trends you must know if you are put in a position to plan your company’s next big event?
An experience isn’t good enough anymore: There are few events these days where “the experience” is good enough for attendees. For example, if it’s a corporate party, the experience may suffice. However, if you are planning for a national training session, guests will be looking for a sort of inner change for them to feel it was worth attending. That means, as an event planner, the pressure is on to make sure there is more than just nice decorations and good food. Making sure your guests feel like they are gaining something from being present can shift the way you run the event.
Patience is thinner: Because we rely so heavily on technology these days, when the video isn’t playing on the stage or the microphone keeps cutting out, the mishaps begin to cause guests to pull out their phones and quickly lose focus. “We’ve come to expect things so quickly that researchers found people can’t wait more than a few seconds for a video to load,” according to this article. If you’re planning an event today, it’s imperative you test, test, test the technology and be available to know how to remedy it right away if something does go wrong.
Surprises can benefit your event: For many of us, we love to be surprised. This is especially true during an event, when we have preconceived notions about how engaging an event may or may not be – until we arrive, and those notions are pleasantly surprised. But there is still something to be said about providing elements of familiarity for guests. For example, choosing an unusual venue for the event, but keeping normal activities and catering so that people don’t feel too far out of their comfort zones.
Because planning an event is considered one of the most stressful jobs these days, let City Wide take the burden off your shoulders regarding the behind-the-scenes tasks such as pre- and post-event cleaning, restroom attendants, trash removal during the event, and even labor force to help you give attendees the white-glove treatment.
Not only will our on-site supervisor check-in two hours prior to the event (in case of any last-minute changes), but we will be present during the event to rectify cleaning or maintenance issues in a timely manner.Back