City Wide Announces Rebranding Efforts with Name Change and New Logo
City Wide, the nation’s leading management company in the building maintenance industry, has finalized a rebrand in advance of its upcoming 60-year anniversary. The brand has changed its name from City Wide Maintenance to City Wide Facility Solutions and completely updated its logo and branding.
City Wide Facility Solutions is a strategic name change for the company to show it does more than manage janitorial and other commercial maintenance services – it provides solutions to the issues clients face at their facilities. It also reflects the high level of professionalism the brand strives for when creating long-term relationships with clients. With nearly 70 locations across the U.S. and Canada and the management of more than 20 interior and exterior facility services, the brand is on track to have another record year in systemwide revenues, with projected revenues of more than $360,000,000.
The mission of City Wide is to create a ripple effect by positively impacting the people and communities it serves. It is the vision of the company to become “The First Choice” for franchise owners, employees, clients, independent contractors and vendors. The new corporate name, logo and corresponding messaging better tell the story of City Wide and these philosophies.
“The foundation we have built for the brand is strong. But, we’re no longer the same janitorial company my father started,” said Jeff Oddo, CEO and owner of City Wide Franchise. “This new name and logo prove we are constantly growing and keeping a finger on the pulse of what’s happening around us. And while you can still count on the trustworthy partnerships you have come to expect from City Wide, this rebrand exemplifies we are confident in our future as we continue to be a solution clients can depend on for the next 60 years.”
City Wide Maintenance began as a traditional janitorial service company in 1961, founded by Mr. Frank Oddo. In the six decades City Wide has been in business, it has continued to evolve and adapt to better serve its clients. When Mr. Oddo’s second son, Jeff Oddo, stepped in as president 24 years ago, he changed the model from a traditional janitorial company to a sales and management company focused on the building maintenance industry, with the ability to manage more than 20 different commercial maintenance services. In 2001, City Wide began franchising its business model. As the company prepares to celebrate 60 years in business in 2021, this rebrand is an ode to its roots as well as a look into the future of the brand.